Proposal · June 2026 Website Design & Build · WordPress + WooCommerce

Same brand.
Stronger store.
Built on WordPress.

A website design and build for Zone Arrows. Using around 80% of your existing zonearchery.com site as the basis, we build a brand new store on WordPress with WooCommerce at zonearrows.com, set up for the Australian and New Zealand market. Your current zonearchery.com site stays exactly as it is.

◆ The opportunity
A store of your own at zonearrows.com
Your brand was built by a genuine world champion. This gives it a dedicated home with a proper e-commerce engine behind it and room to grow, all while your existing zonearchery.com site carries on untouched.
See the plan
Prepared for
Zone Arrows
Adam Richards, Owner · zonearrows.com
Prepared by
Robert Hickey
Director, Fresh Digital · Website design & build
01 · Executive Summary

The opportunity

Zone Arrows carries something most stores can only wish for: real authority. The arrows are designed by Adam Richards, a world champion and world record holder whose career spans more than four decades as a competitor, coach and equipment developer. That story sells. The job of the website is simply to get out of its way and let people buy.

To be clear up front: your existing zonearchery.com site stays exactly where it is, on its own domain, unchanged. What this proposal adds is a brand new, dedicated store on zonearrows.com, built on WordPress with WooCommerce and based on roughly 80% of your current site in look and structure, so it feels familiar from day one. The difference is a proper e-commerce engine underneath, set up for both the Australian and New Zealand market, on a platform you fully control.

⚠ Why build it on WordPress and WooCommerce

Where a lighter site builder caps a store that's trying to grow
  • Site builders cap the e-commerce side, so products, variations and checkout can only be pushed so far
  • You're tied to one platform's way of doing things, with limited room to extend or integrate
  • Selling cleanly into two markets, AU and NZ, is harder than it should be
  • WooCommerce removes those ceilings, giving the new store real room to scale
02 · Scope of Work

What's included in the build

One fixed price, one team, one clear handover. This is a website design and build, so everything below is geared toward giving Zone Arrows its own fast, flexible WordPress and WooCommerce store at zonearrows.com, based on your existing site and yours to keep outright. No ongoing lock-in, no surprises.

1
Design & Revised Mock-up
Keep what works

We start with a revised mock-up of your site, presented within 12 days. You're not forced into a new look: you can run with our refined design, or lean toward your current one. Either way, around 80% of what already works is kept, just sharpened and rebuilt on stronger foundations.

Revised homepage design. A refreshed take on your current layout, delivered within 12 days for your sign-off.
Your call on direction. Go with our design, your existing look, or a blend of the two.
Mobile-first layouts. Designed for the phones most of your customers shop on.
Product and shop pages. Clean templates that put the arrows and the story front and centre.
Brand carried through. Your existing identity kept consistent across every page.
One round to approval. We refine the mock-up with your feedback before a single line is built.
2
WordPress + WooCommerce Build
A store that scales

The heart of the project. We build the new site on WordPress with WooCommerce, the most widely used e-commerce platform in the world, so your store is fast, flexible and fully under your control, with no platform ceiling on where it can go next.

Full WordPress build. Hand-built to match the approved design, page by page.
WooCommerce store. Products, categories, variations, cart and a clean checkout.
Payments set up. Wired to your chosen payment gateway, ready to take orders.
AU and NZ ready. Shipping and tax configured for both markets you sell into.
Easy to manage. Update products, prices and pages yourself, no code required.
Mobile-first build. Quick to load and easy to buy on, on every screen size.
3
Content & Setup
Nothing left behind

We take the content across from your existing zonearchery.com site so the new store launches complete, while zonearchery.com itself stays exactly as it is. You supply the copy, or we collaborate on it together, and you give us access to the existing site and a shared workspace so everything we need is in one place.

Content brought across. Around 80% of your existing site recreated on the new store, tidied as we go.
Copy, your way. Provide the words, or collaborate with us to shape them.
Site access. You send your zonearchery.com (WIX) login so we can take the existing content and assets across cleanly.
Product data. Existing products and details recreated in WooCommerce.
Images and media. Brought across and optimised so pages stay quick.
One shared workspace. Copy, logins and assets all collected in your Google Drive folder.
◆ Shared project workspace
Your Google Drive folder is ready
Drop your copy, logos, product images and WIX login in here and we will pull everything we need straight from one place. No long email chains.
Open the Drive folder
4
Launch & Handover
Go live with confidence

When the build is signed off, we point everything at your new zonearrows.com domain, test it properly, and go live. You finish the project owning the whole site, with a quick walkthrough so you're comfortable running it day to day.

Domain go-live. Launched on zonearrows.com, pointed and tested end to end.
Pre-launch QA. Links, checkout, forms and mobile all checked before we flip the switch.
You own it. Full access handed over, the site is yours, on a platform you can take anywhere.
Quick walkthrough. A simple handover so you can update products and pages with confidence.

One team. One fixed price. One clear handover. The whole build is handled in-house by the same Fresh Digital team, from the revised mock-up through to launch on zonearrows.com. No hidden extras, no monthly lock-in, and the finished site is yours to keep and grow.

03 · Built Right From The Start

Built to be found, and to sell

A build is the best chance you'll get to set things up properly from the start. As we build Zone Arrows on WordPress, we put in the foundations that help the store load fast, read clearly and convert, so the new site is a genuine step up from day one.

Clean page structure and headings so Google and shoppers can both follow the site easily
Fast, mobile-first pages, because slow stores lose buyers before they reach checkout
Product and shop pages laid out to guide visitors toward adding to cart
Clean URLs and on-page basics so the new zonearrows.com domain has solid search foundations from day one
◆ Why this matters now

A build is the moment to get it right

Building on WordPress and WooCommerce gives Zone Arrows a store with no real ceiling. The content reads cleanly, the store is quick, and the whole thing is structured so search engines understand it. That means a site that not only looks the part, but is ready to grow into ongoing SEO or ads later if and when you choose, with no rebuild required to get there.

Fast and mobile-first
Quick to load and easy to buy on, on the phones most of your customers use.
Clear, search-ready structure
Tidy headings, pages and URLs so the store is easy for Google to read.
Room to grow
An open platform you can extend whenever you want, without starting over.
04 · How It Works

Our process. Simple, transparent, effective

A build like this is not a copy and paste job, so here is exactly how it runs, start to finish. You always know what stage we're at and what's next. We aim for the earlier end of every window we give you.

01
Kick-off & access
You send your zonearchery.com (WIX) login and drop your copy, logos and product images into the shared Google Drive folder. We brief the build and gather everything we need in one place. Your existing site stays live throughout.
02
Revised mock-up · within 12 days
We present a revised design of your site within 12 days. You approve our direction, lean toward your current look, or land somewhere in between. Nothing gets built until you're happy.
03
Into the build queue
On design approval, the project enters our build queue. This is where the real work is scheduled, so the sooner the mock-up is signed off, the sooner we start.
04
Build · 4 to 6 weeks
We build the new site on WordPress with WooCommerce, bring your content across, and set up the store for AU and NZ. Turnaround is 4 to 6 weeks from approval, and we aim for the closer date.
05
Review & refine
You review the site on a staging link, we make the final adjustments, and we run pre-launch checks across checkout, links, forms and mobile.
06
Launch & handover
We go live on zonearrows.com, hand over full access, and walk you through running the site. The project is complete and the store is yours.
05 · Why Fresh Digital

Straight talking. Responsive. You already know us.

You came to us through our Australian arm, but you already know our Thailand office too, so this isn't a cold start. After a previous build let you down on communication, that matters: we keep you in the loop, answer quickly, and do what we say we'll do. With 40+ years of combined director-level experience and 14 years established across the AU and APAC digital arena, we've helped thousands of businesses get online properly, with offices in both Australia and Thailand.

14yr
Established & trading since 2011
2,000+
Clients served across AU & APAC
4.7★
From 67 verified Google reviews
40yr+
Combined director-level experience
Communication you can count on, quick replies and no chasing us for updates.
One fixed price, agreed up front, with no surprise extras along the way.
You own the finished site, built on WordPress, a platform you can take anywhere.
Offices in AU and Thailand, the same team you already know, either side.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
06 · Investment

Investment, in plain numbers

One fixed, one-off price covers the entire website design and build, from the revised mock-up through to launch on zonearrows.com. No monthly retainer, no lock-in contract, and nothing hidden. You know the number before we start, and it doesn't move.

Website design & build · one-offInclusion
Revised mock-up & design sign-offIncluded
WordPress build to approved designIncluded
WooCommerce store, cart & checkoutIncluded
Content brought across from existing site (approx 80%)Included
AU & NZ shipping / tax setupIncluded
Launch on zonearrows.com & handoverIncluded
Fixed price (one-off)$2,000 + GST
How it worksDetail
PricingFixed, agreed up front
PaymentOne-off, no instalment terms
Monthly retainerNone
Lock-in contractNone
Site ownershipYours
Ongoing SEO / adsOptional, later
CommitmentJust the build

The bottom line. A single fixed $2,000 + GST covers the full website design and build, from revised mock-up to launch. That's a deliberately sharp price, sitting at the lower end of the quotes you've gathered and below what a WordPress and WooCommerce build like this would normally run, because you already know us and we'd rather get you moving than haggle. There's no monthly retainer and nothing locked in. If you want ongoing SEO or ads down the track, that's a separate conversation whenever you're ready, never a condition of this build.

All fees are quoted in Australian Dollars and are exclusive of GST. The website design and build is a fixed one-off fee of $2,000 + GST, with no monthly retainer and no ongoing commitment. A revised mock-up is presented within 12 days of kick-off and access being provided. On design approval, the build turnaround is 4 to 6 weeks, and we aim for the earlier date. Timelines depend on access, content and feedback being provided promptly. This proposal is valid for 30 days from issue.

07 · Next Steps

Ready to get started

01
Accept below
Enter your name and role to accept. That opens a pre-filled email to Rob, or send any questions first.
02
Send access
Share your zonearchery.com (WIX) login and drop your copy, logos and product images into the Google Drive folder.
03
Revised mock-up
Within 12 days you'll have a revised design to approve, our direction, your current look, or a blend.
04
Build & launch
On approval we build (4 to 6 weeks, aiming earlier) and launch on zonearrows.com, then hand it over.
◆ Everything in one place
Your shared Google Drive folder
Once you're ready to go, this is where the copy, assets and logins live. It keeps the whole project moving without the back and forth.
Open the Drive folder

Accept this proposal

Enter your name and role to accept the scope and the fixed price set out above. That opens a pre-filled email to Rob to confirm, and we'll get straight into kick-off.

Proposal accepted

Fresh Digital · Your website partner across AU & NZ · offices in Australia and Thailand
rob@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226